Laserable inks have been part of the TBS range for years. The range now also includes laser-reactive coatings, so a standard laser can add variable codes, including 2D codes, on the packaging line.
Retailers worldwide are committing to scan 2D barcodes at point of sale by 2027 (GS1 Sunrise 2027). A GS1 Digital Link QR carries batch, date and expiry data that change with every run, so it has to be marked on the packaging line, not pre-printed in artwork.
The coating runs in the converter's normal print pass: as a patch in the artwork on branded packs, or across the surface on kraft.
Finished packs look like a normal run but arrive laser-ready in the coated area. No extra hardware beyond the laser.
A CO₂ or fibre laser marks the 2D code plus lot, date and expiry in one pass, on every pack.
Laser coating on an up-and-go aseptic carton. Scanned by a shopper, the phone opens the official GS1 Sunrise 2027 page. Here's a demonstration.
Here's a demonstration of our laser reactive coating on a yogurt lid, transitioning from gray to white the moment the laser activates it. The consumer simply scans the pack with their smartphone and is taken instantly to verify product information, GS1 Sunrise.
Laboratory demonstrations only, not commercial production results. Sample codes and data shown for illustration.
Find out more about GS1 Sunrise 2027 and the industry programme behind it ›
Total Brand Security is a GS1 New Zealand Partner Programme Alliance Member.
